Revolution serves to represent and champion a diverse set of customers. In an industry where beauty norms have only just begun to be challenged, Revolution Beauty has been breaking down these rules and standing for inclusivity since the day it was born.

Back in 2014, diversity was still a niche concept. Inclusivity wasn’t very high on brands’ agendas. A small disruptor, then named Makeup Revolution, emerged with a clear concept – to challenge existing standards and democratise an industry which plays a key role in defining society.